Sneaker brand
Professional Focus: Specializing in professional sportswear categories such as badminton shoes, soccer shoes, and table tennis shoes.
The predecessor of Quanzhou Jiangxin Pingyu Footwear & Apparel Technology Co., Ltd. can be traced back to “Riguang Trading Company” in 1995. The company was co-founded by Mr. Zhou Wuyue and international friends, adopting a collaborative model where “he is responsible for external operations and order acquisition, while I am responsible for internal design, development, and mass production management.” In its early days, the team already possessed comprehensive expertise in professional sportswear, encompassing concept design, technical translation, development and prototyping, as well as export delivery—laying a solid foundation for later brand‑oriented development.
Due to the highly specialized nature and stringent craftsmanship requirements of competitive sports shoes, Jiangxin Pingyu has never built its own factories using a heavy‑asset model; instead, it adheres to a “light‑asset + specialized, in‑depth R&D” approach: the company focuses on front‑end concept refinement, structural design, and sample development, while the sampling phase is handled by long‑term partner professional shoe‑making factories. Core R&D personnel provide end‑to‑end technical and process oversight, ensuring that samples meet competitive‑grade standards.
The company has steadily grown from an initial team of just over 30 people, and after years of project experience and technological accumulation, it was officially registered and established in November 2018 as “Quanzhou Jiangxin Pingyu Footwear & Apparel Technology Co., Ltd.” At this stage, the company retains 8 core members who possess critical capabilities and deep expertise, leveraging a streamlined team and professional outsourcing collaborations to achieve an efficient design and R&D system.
Corporate Culture
Artisan Brand
Quanzhou Jiangxin Pingyu Footwear & Apparel Technology Co., Ltd. is a leading sports footwear brand under its umbrella. Professional field: Specializing in professional sportswear categories such as badminton shoes, soccer shoes, and table tennis shoes.
Brand Positioning
Focused and Professional: Jiangxin Pingyu specializes in the field of professional athletic shoes, providing high‑quality, professional footwear for athletes and sports enthusiasts. Technological Innovation: Continuously investing in R&D, adopting advanced materials and processes to enhance product performance and comfort.
Brand Vision
Empowering Amateur Athletes: Jiangxin Pingyu, with its professional quality assurance and services, strives to create an environment where amateur sports enthusiasts can fully enjoy the pleasure of sports.
Brand Journey